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GSMA | Mobile World Congress

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences. Surpassing all projections, GSMA Mobile World Congress 2015, the world’s biggest and most influential mobile event, had a record-breaking 93,000+ attendees from 200 countries.


Head of Global Operations, GSMA
"GSMA have worked with RPI and specifically Brian Trappe on a number of international roles. Given the general nature of GSMA, we require rare or scarce skills and experience of the highest quality. Specifically, Brian has worked with us when time pressures were intense. Brian has provided excellent candidates both in Europe and Asia but also project managed the process of recruiting in a highly structured and diligent manner. Brian and RPI are key part of our global recruiting portfolio.”

Director of Technology for Asia, GSMA
“RP International is a very professional executive search service. During the whole process from application to recruitment and even after the candidate was on board, Brian and his team have shown their expertise in the nature of the job and the recruitment process. Rather than hard selling the candidate or the job, they would provide sufficient background information and professional advice for the candidate such as information about the employers/interviewers and other information that would help you to consider the position and prepare your interview.  This helped to align the expectations between the candidate and the employer. In a nutshell, RPI is a good partner for someone who is looking for a change in career and also for company who is searching for a suitable professional.”

Director of Spectrum for Asia, GSMA
"Brian ticks all the boxes for the ultimate TMT recruiter - deep understanding of the industry, discreet, honest, responsive and effective. A pleasure to engage with.” 


Head of Asia
RPI first worked in partnership with GSMA to source a Head of Asia. The successful candidate was sourced internationally, a female Malaysian national who relocated to take up the role as GSMA’s first Head of Asia in 2011. RPI’s ability to source the right profile created a positive relationship and they became a partner to GSMA in the Asia Pacific region.

Head of Industry Strategy 
Reporting to the Chief Strategy Officer, the assignment brief was discussed in January 2013. RPI’s services were retained and the successful candidate started the role in April 2013, testament to RPI’s extensive network and rapid access to niche skills in the market. Requiring specific Telecoms expertise and a Software/OTT player background, the role’s location was also flexible, based primarily in either London or Hong Kong, opening up the search to both Europe and Asia. Candidates were presented from both regions  and the successful candidate came from Skype, having had exposure to the acquisition by Microsoft. This was the first key hire for GSMA’s new CSO and weekly calls with RPI drove the project forward, maintaining momentum and bringing to the project to a successful close within four months. By introducing key talent from the OTT environment, RPI was able to support GSMA’s strategy of interaction in this arena and the successful candidate continues to drive this initiative today.

Vice President of Marketing, Asia
RPI’s services were retained for a third time in June 2013 to source GSMA’s VP Marketing for Asia. Reporting to the CMO, the remit was very specific. Meeting the GSMA’s CMO in Shanghai, RPI confirmed the brief in detail and once again the candidate was identified placed within six months, joining the GSMA in November 2013. RPI maintained contact with all those involved on the project, ensuring ongoing performance and providing additional value when required.

PR Director, Asia
During the interview process for VP Marketing, RPI created a strong impression with all parties, including GSMA’s Global Head of PR, now the Hiring Manager for PR Director roles in Asia. Having developed relationships within the GSMA and a close working relationship with the department, RPI were best placed to fulfil the roles on a contingency basis, achieving a three month turnaround.

HR Manager, Asia
As a specialist within Senior Management and C-Level, engaging on an HR Manager role was not a typical mandate for RPI. However, with a thorough knowledge of the market RPI were aware that the assignment, although less  senior, presented  unique challenges due to the level and location of the position. The challenges lay in the retention of high quality candidates at the middle management level. Often subject to a high level of churn and the associated detrimental effects. RPI identified a potential fit and through the provision of an in-depth briefing process, ensured a high level of engagement to the client and suitability to the role. Following seven candidate interviews in total, the one candidate presented by RPI was the clear favourite and started with GSMA in August 2013. An excellent fit, they have been a hugely positive addition to the team. Perhaps most significantly they are still with the company today.

Director of Spectrum for Asia & Director of Technology for Asia
In 2014 the GSMA approached RPI with two further senior retained search assignments, Director of Spectrum for Asia and Director of Technology for Asia. Both searches had been attempted unsuccessfully on a contingency basis. These were extremely challenging mandates due to the mix of skills and experience required. Having reviewed the complex technical and personal abilities required, RPI were able to advise the client to recalibrate their salary budget based on market compared to the original specification. This enabled the successful completion of both searches within a relatively short timescale. 

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