The UAE's telecoms regulator has instructed operators Etisalat and du to slash roaming charges by an average of 42% in attempts to ensure that UAE customers have access to quality services at competitive prices.
The General Authority for Regulating the Telecommunication Sector (TRA) claims the implementation of the new price caps for intra-GCC roaming services by UAE's mobile operators will carve out GCC countries as "pioneers in implementing such regulations."
Hamad Obaid Al Mansoori, the UAE TRA's Director General said: "The TRA strives to achieve the satisfaction and happiness of the customers and the TRA is making unremitting efforts to raise the quality of the services provided by the telecommunications sector to better serve the UAE's customers and to ensure that they have access to quality services at competitive prices."
The new regulation meant that on average, the international roaming prices for UAE customers who travel to GCC countries fell by 42% as of April 1, the TRA said in a statement.
The TRA's announcement comes less than a year after GCC members Bahrain, Kuwait, Qatar, Oman, Saudi Arabia and the UAE announced the GCC would steadily reduce charges.
At the joint-announcement last June, the bloc said call and text message tariffs would be tapered back over the course of three years while data charges would take a little longer to come down.
The tariff reductions represent plans for greater economic integration among GCC states, which the TRA predicts will enable users to save $1.14 billion over the next few years.