Vodafone has confirmed that its long-awaited TV service in the UK will launch before the end of its current financial year, which ends March 31, 2016.
The move will see it compete against similar triple- and quad-play bundles from other companies like EE, which offer landline, mobile, broadband and Wi-Fi services.
The telecoms giant has recognised the trend of customers wanting to sign up to all four services with one provider, which makes more financial sense than taking each out separately. Capitalising on this consumer trend potentially plays into the hands of Vodafone too as they are more lucrative for overall revenue.
Vodafone's announcement comes at "an important turning point" for the business as it reported growth in a key measure of sales and in underlying earnings for the first half of the year.
The company revealed that growth in organic service revenue accelerated to 1.2% in the second quarter, from 0.8% in the first. That resulted in an overall increase of 1% in the first six months of the year, to £18.4 billion, which represents the first consistent growth after years of decline.
It now expects to see full-year earnings before interest, taxes, depreciation, and amortisation (ebitda) somewhere in the region of £11.7 and £12 billion.
Vittorio Colao, Vodafone's chief executive, also took the opportunity to, again, accuse rival BT of rebuilding its monopoly and attempting "to undo 30 years of customer choice".
Colao called for BT's infrastructure division, Openreach, which operates the cable network, to be spun off into a separate entity and for regulators to favour firms seeking to build new fibre optic infrastructure.