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Etisalat to provide Abu Dhabi Media with first-of-its-kind SaaS solution

2/11/2015 by Andrew Shafer


UAE telecom operator Etisalat is to provide Advance Digital, a unit of Abu Dhabi Digital Media, with a first-of-its-kind, one-stop 'Software as a Service' (SaaS) solution which offers managed eHosting, security and application integration.

A secured hosting facility for data is now of paramount importance to enterprises, in light of increasingly sophisticated cyber-attacks, Etisalat said in a statement.

The operator believes its SaaS solution for Advance will satisfy the company's demand for integrated security, hosting and connectivity.

The agreement, signed during the recent Gitex expo, will see Etisalat offer comprehensive support for Advance in the shape of a state-of-the-art customer network and security operations center, helmed by certified security and IT professionals.

Salvador Anglada, the chief business officer at Etisalat, explained that Advance will enjoy a one-stop digital security solution for its infrastructural requirement.

"What we have deployed for Advance is a complete and seamless value proposition, the first of its kind in the UAE. It is a support model, which transcends all layers of the network and provides support all the way to the application level," he said.

"All data will be hosted within the UAE, therefore Advance can enjoy a complete overview of how their applications are handled."

Advance CEO Ali Al Shaiba said it was drawn to Etisalat by the quality of its services, including advanced communication solutions, reliable customer care and outstanding round-the-clock technical support.

"This partnership is the start of a new era, between Etisalat and Advance, allowing us to provide superior technological solutions to both our clients," he added.

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