The small and medium-sized business (SMB) market is a "potential goldmine" for telecom operators in the UK, according to a cloud services marketplace provider.
After carrying out a survey on SMB's intentions to move across to cloud technology, BCSG believes UK telcos have a real opportunity to boost their revenues if they are prepared to make SMBs a priority within their business.
For the UK and US combined, the SMB cloud services market is estimated to be worth around $22 billion (£14bn), but BCSG says it is currently being underserved and a little attention could go a long way.
"Not only is the SMB market a potential goldmine for operators looking to add greater value to customers through service diversification, [SMEs] also present a captive and willing audience," said Tom Platt, commercial director at BCSG.
"It is vital that operators seize the initiative by helping their SMB customers realise the value of cloud services and business applications," Platt said.
Platt made the point after finding that just 31% of the 500 small businesses quizzed – from both sides of the Atlantic – have a cloud migration strategy in place at present.
The study suggests those firms are crying out for help to facilitate cloud migration, with 42% of respondents stating they get no assistance at all from their operator.
Platt added that many of the UK's smaller firms are undecided or confused about cloud services, presenting operations with a "unique opportunity to provide support and guidance".
That opportunity is emphasised by the 43% of participants who said they would be prepared to purchase cloud services from their incumbent service provider, while 40% said they would buy software and tools from telcos to leverage growth.