Mobile users in Taiwan have been promised an enhanced 4G experience after Ericsson signed an LTE expansion contract with the country's largest telecom operator, Chunghwa Telecom.
The Swedish provider of communication technology and services made the move after witnessing a rapid surge in the number of 4G subscriptions. The deal will allow Chunghwa Telecom to utilise the latest Ericsson mobile broadband technology and boost its 4G LTE coverage and capacity.
This agreement appears to be a timely one as it will enable Chunghwa Telecom to "address the increasing capacity demand to deliver more music, video, and value-added business services to drive revenue growth", a joint statement read.
"The rapid growth of 4G subscriptions has exceeded our expectations," acknowledged Lin Kuo-Feng, president of Chunghwa Telecom Mobile Business Group.
"We see a huge data demand, and shifting consumer behaviour to more data-centric services."
He added that the partnership will allow the operator to offer "best-of-breed" mobile network, a superior user experience and to develop applications for enterprise customers.
The deal sees Ericsson remain the sole supplier for the entire core network, which plays into the Stockholm-based firm's hands, says Jan Signell, head of Region North East Asia at Ericsson.
"As a major supplier to Taiwan's largest operator, it is our mutual interests to not only deliver a superior network to optimize customer experience, but also create new revenue opportunities for Chunghwa Telecom in the enterprise business segment," he explained.
Ericsson was also keen to stress that the move fits in with its strategy to be present in all high-traffic LTE markets, claiming that 40% of the world's mobile traffic is carried over its networks.