With customers spoilt for choice when it comes to mobile phone deals, it is more important than ever for operators to ensure they are offering quality services. Evidently, that is something Singtel firmly believes in, announcing that it has begun making significant upgrades to its 4G and Wi-Fi networks.
As Digital News Asia reports, Singtel, which competes with M1 and StarHub in the Singapore mobile market, said the move will give customers a boost to their mobile connectivity.
Singtel claimed that as of 28 July it became the first telco in region to offer a tri-band 4G network with LTE-900 on a commercial basis.
The network upgrades mean that those Singtel mobile customers with supporting handsets will now be able to enjoy better indoor coverage than ever before, the firm added.
Singtel Mobile Marketing vice president Diana Chen explained that the decision was made based on figures from the mobile market.
"Demand for data is growing exponentially and we are always looking for ways to improve the mobile experience for our customers," she said.
"We have invested heavily over the past year to improve the quality and extent of coverage, particularly indoor coverage.
"We have also enhanced zones that have been in need of a signal boost."
In less than a year, 400 sites across the city will have benefited from the network upgrade, allowing customers to browse the web a good deal quicker, while enjoying better and more consistent download speeds when indoors.
Singtel also confirmed that it is partnering with Samsung to launch a tri-band 4G+ ready handset in the coming months which is capable of mobile surfing speeds of up to 337Mbps.