Yota Devices has agreed a new partnership with Tawasol, which it hopes will see it become a key player in the Middle Eastern smartphone sector.
Zawya reports that the Moscow-based firm, which created the world's first dual screen smartphone – the YotaPhone 2 – will team up with software specialist Tawasol to provide local apps to people in the region.
The alliance will see the newly launched YotaPhone 2 come pre-installed with Tawasol's 'Islamiyat', one of its major religious apps, which has already been downloaded by many in the region.
Yota Devices says that by incorporating the one-stop app, which boasts a host of useful features and tools including the Holy Quran and daily prayer times, shows that its customers are at the heart of everything it does.
"We at Yota Devices always put the interests of the consumers by providing them with innovative features that are tailored to their requirements," said Abdul Karim Sawan, the company's vice president for Middle East & Africa.
"One of the Middle East's key needs is access to range of apps that suit their religious activities and our collaboration with Tawasol allows us to provide them with customised mobile applications that elevate their user experience."
Dr. Osama Moustafa, chief executive of Tawasol, echoed Sawan's comments, saying users will benefit by having access to tailor-made applications which will support their personal needs.
The partnership between Yota Devices and Tawasol will roll out in the first quarter of 2015, and will also include a group of new apps across various content categories including sports, education, entertainment and directory, among others.
The announcement supports Yota Devices' objectives to strengthen its mobile division in the region by growing the brand's footprint and reach within the Middle East and Africa.