Britain's telecoms and television markets are currently undergoing something of a seismic shift, triggered by the former state-owned fixed-line telecoms giant BT's £12.5 billion move to buy mobile operator EE.
Analysts and bankers believe that as BT steps into new territory, it'll shake up the current set-up which comprises four mobile network operators and four separately owned fixed-line broadband providers.
British communications regulator Ofcom has appointed senior Treasury official Sharon White as its new Chief Executive, at a time of much change for the telecoms and media markets.
The Financial Times reports that White will replace Ed Richards, who steps down from the position at the end of the year.
White will assume the role in March next year, moving from Britain's finance ministry where she has spent the last year managing the country's public finances as second permanent secretary.
The regulator's chairman, Patricia Hodgson, says White will oversee any transition in a seamless manner.
"The Ofcom board is confident that Sharon will provide the leadership and vision to ensure Ofcom continues to promote a thriving communications sector in the UK that operates in the public interest," Hodgson elaborated.
White, who has 25 years' experience working in the public sector and government, stressed the importance of the telecoms industry in terms of taking the UK forward.
"The communications sector is vital to the economy and delivers essential services to everyone in the UK. I look forward to starting in this fascinating job and building on Ofcom's considerable record," she said.
There a few industry sectors which have progressed as rapidly as the Telecoms industry since RP International was formed in 1998. As the Telecoms industry continues to evolve in exciting ways it remains a central factor in shaping both the UK and indeed the global economy.
As the market continues to consolidate, what are your predictions for 2015?