Analysts are predicting that information and communications technology (ICT) spending could topple $270 billion (approx. Dh991 billion) in the Middle East and Africa (MEA) in 2015, Gulf News reports.
According to a recent report by International Data Corporation (IDC), developments in social, mobile, cloud and big data are expected to drive the growth, which would cement the region's place as the second-fastest growing market worldwide after Latin America.
Megha Kumar, software research manager at IDC, commented that the lion's share of the growth will come from software, services and mobile phones, while wireless and fixed data will take forward the telecoms sector.
Kumar anticipates that public cloud services such as infrastructure as a service (IaaS) and software as a service (SaaS) will come to the fore, which is likely to dislodge traditional software from its perch.
The UAE and Saudi Arabia are set to spearhead IaaS implementation in the Middle East and the spending will reach $280 million with year-on-year growth of 33%.
SaaS on the other hand will rise on non-critical business operations such as sales, marketing, customer relationship management and talent management, with spending estimated to reach $324 million with year-on-year growth of 29%.
Kumar spoke specifically about telecom operators, claiming they will be looking at a number of business models to sustain growth and stay ahead of their competitors.
She suggests telecoms firms will begin to collaborate with content aggregators and gaming console vendors to provide value-added services to consumers, as opposed to generating their own content.
In addition to this, operators are expected to hone in on the untapped small and medium-sized enterprise market as they try to stand out in the crowded market.