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Etisalat Sets Foot Into The World Of Theme Parks

1/12/2014 by Julian Frankum


Etisalat says it's looking forward to showcasing its innovations following the announcement of an agreement with Dubai Parks and Resorts for the deployment of smart technologies at the city's new mega leisure park.

As Arabian Business reports, the parties have released a statement setting out how they will create a seamless digital experience for visitors to the entertainment destination, which is set for completion before the end of the third quarter of 2016.

Etisalat will kit-out the entire Dubai Parks and Resorts destination with the very latest in telecom technology, which will see the delivery of efficient and intuitive services for visitor registration, smart parking, connected transport, online ticketing and digital payment.

An exchange of expertise on operational services is said to be a resulting by-product of the agreement, with matters such as security system and utilities management to define Dubai Parks and Resorts.

Abu Dhabi-based Etisalat will have been encouraged by first-year projections for the park of 6.7 million visits, with significant growth expected over the following four-year period.

Saleh Al Abdooli, Etisalat CEO, said the agreement is the latest in a series of partnerships with leading conglomerates, "designed to help businesses in the UAE exceed customer expectations, drive growth, boost loyalty and reduce operational costs".

"Etisalat is delivering on Dubai's Smart City vision by deploying the most innovative solutions and advance network technology," he explained. 

Raed Al Nuaimi, CEO of Dubai Parks and Resorts, echoed Al Abdooli's sentiments, adding that the partnership will see the park transformed into an "intelligent and smart hub that seamlessly accommodates dynamic needs".


Etisalat group, Theme Parks, Dubai, Digital

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