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Emirates continues global expansion plan, upgrades fleet and announces Rugby World Cup sponsorship

4/02/2014 by Stuart Mennell


Emirates’ global expansion plan, which saw the addition of several strategic new routes in 2013, is set to continue this year with additional services to Dublin, Copenhagen and Moscow along with a new Abuja / Kano from August 2014.

The Dubai based airline has also recently announced a sponsorship agreement for Rugby World Cup 2015 and 2019, they will be an official Worldwide Partner and airline of Rugby World Cup 2015 and 2019, which will be held in England and Japan respectively.

Emirates has been widely recognised for their award-winning service, multi-national cabin crew, ice entertainment system and generous baggage allowance. When it comes to maintaining their expanding fleet, the airline has revealed that it renovated 21 aircraft in its fleet last year, repainting them at the world's biggest aircraft paint hangar owned by an airline, located at Dubai International Airport which operates around the clock, seven days a week. The executive vice president and chief operations officer of the carrier, Adel Al Redha, commented that the airline takes pride in the appearance of its planes as their livery is the most recognisable aspect of the Emirates brand. Besides, he said, it is not just about the look: aircraft paint needs to be strong enough to withstand harsh weather conditions such as strong winds and very low and very high temperatures. A Boeing 777 takes a team of 26 to 30 people to strip and repaint it and the work usually takes around 12 to 13 days for one aircraft.

Stuart Mennell | Client Partner MEA 


Emirates, Aviation, Travel & Logistics, Global expansion, Rugby World Cup

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